Nordic Conference for Educational Publishers and EdTech



1-2 September 2022


The Norwegian Publishers Association and ICT-Norway


Hotel Clarion Oslo, Dronning Eufemias gate 15, 0191 Oslo

For decades, the Nordic publishers’ associations have organized a Nordic conference on educational publishing. In 2022 the Norwegian Publishers’ Association and ICT-Norway organize a joint conference for both publishers and the ed-tech industry on textbooks, teaching and learning materials. The conference takes place 1-2 September 2022, at the Clarion Hotel Oslo, Bjørvika.

On the first day of the conference, we will focus on how technical learning analysis can contribute to more adapted learning for the pupils. Through registration, collection, analysis, and reporting of contextualized student data, where the goal is to better understand and improve the learning process, we meet many new challenges and possibilities. This can potentially affect the market’s eco system and and the relationship between public and private responsibilities. We will look at how different projects can affect the coexistence and the competition between them.

On the second day of the conference, we will focus on the traditional educational publishing. We will discuss digital maturity and how we can secure a development of learning materials where the learning itself, and not the digitalization is the main focus. We will find out if we have something to learn from the digitalization of the media industry and get insights into recent research on hybrid classrooms and how the different formats affect the design of learning. The day will end with a panel discussion on the way forward and how we can avoid the obvious obstacles.The following questions will be discussed:

  • How can the eco-system for digital learning both fulfill the needs of pupils, teachers and schools, and at the same time be attractive and sustainable to publishers and EdTech-developers?
  • How can learning analytics improve learning and the social environment in which learning takes place?
  • Which education policy promotes good learning and access to high quality multi modal learning materials?
  • What does the disruptive digitalization in the media industry teach us?
  • How are learning materials used in Nordic classrooms?
  • What are the recent developments in the nordic markets?
  • … and much more


The host for the conference will be the journalist, moderator and author Hilde Sandvik.  


10:00, September 1st

Opening remarks by Heidi Austlid (CEO, The Norwegian Publishers Association) and Fredrik Syversen (director strategy and business development, ICT Norway)

10:05, September 1st

Learning analytics: Professional introduction by Yngve Lindvig (CEO, LearnLab)

10:20, September 1st

Mapping of learning outcomes and digital learning materials.

Report presentation by Jacob Nordan (COO and General Manager, Conexus) and Hallgrim Sagen (Stryde Design)

10:30, September 1st

Best practice – short presentation by Teuvo Sankila (CEO & co-founder, Edulyzer Oy)

11:10, September 1st

Learning analysis – main dilemmas. By Marte Blikstad-Balas (The Norwegian Ministry of Education and Research’s Expert Panel)

11:30, September 1st

Panel discussion

Participants: Camilla Oppheim Sollied (pedagogical ICT adviser, Tromsø municipality), Aslak Berntsen Husby (Manager, The School Student Union of Norway), Linda Bråthe (Department manager 6th & 7th grade, Hakerød school)

12:15, September 1st

The eco system for digital learning. Professional intro by Hilde Sandvik (journalist, moderator, and author)

12:25, September 1st

Panel discussion – eco system for digital learning in a Nordic perspective

Participants: Janni Jeppesen (CEO, Swedish EdTech Industry), Cliff Hansen (Managing Director, Alinea), Carl Morten Knudsen (CEO, Creaza)

13:00, September 1st


14:00, September 1st

National ambitions

Comparative gaze: Overall view on the policy for school development, digitization and curricula in Norway. By Geir Ottestad (The Norwegian Ministry of Education).
Comparative gaze: Presentation of a recent study on learning materials and the importance of books and students’ access to knowledge (SOU 2021: 70 Läromedelsutredningen). By Gustav Fridolin (former swedish minister of education, Miljöpartiet)

15:15, September 1st

“Echo. A talk about algorithms and desire”. By author Lena Lindgren

18:00, September 1st

Guided tour and drinks in the Ekeberg park

19:00, September 1st

Dinner at the Ekeberg restaurant

10:00, September 2nd

Opening by Secretary of State, Halvard Hølleland (The Norwegian Ministry of Education and Research)

10:10, September 2nd

The Nordics: Update by the Nordic Publisher’s Associations

11:40, September 2nd

Digital maturity

About the digital transformation in the media industry. By Tina Stiegler (Media and digitization expert, former CEO of Umoe)

12:10, September 2nd

Digital development in Nordic classrooms. By Øystein Gilje (professor UiO, professor II UiS)

13:00, September 2nd


14:00, September 2nd

Digital development – panel discussion

Participants: Øystein Gilje (professor UiO, professor II UiS), Bente Franck-Sætervoll (CEO, Aschehoug Undervisning), Tina Stiegler (Media and digitization expert, former CEO of Umoe), Carl Andreas Myrland (teacher)

14:50, September 2nd

Closing remarks. By Heidi Austlid (CEO, The Norwegian Publishers Association)

Innledere og bidragsytere:

Hilde Sandvik

Journalist, moderator, and author, Seminarpartner

Teuvo Sankila

CEO & co-founder, Edulyzer Oy

Gustav Fridolin

Former swedish minister of education, Miljöpartiet

Halvard Hølleland

State Secretary, The Norwegian Ministry of Education and Research

Øystein Gilje

Professor UiO, professor II UiS

Heidi Austlid

CEO, The Norwegian Publishers Association

Fredrik Syversen

Director strategy and business development, ICT Norway

Yngve Lindvig

CEO, LearnLab

Jacob Nordan

COO and General Manager, Conexus

Hallgrim Sagen

Owner, Stryde Design

Marte Blikstad-Balas

The Norwegian Ministry of Education and Research’s Expert Panel

Camilla Oppheim Sollied

Pedagogical ICT adviser, Tromsø municipality

Aslak Berntsen Husby

Manager, The School Student Union of Norway

Linda Bråthe

Department manager 6th & 7th grade, Hakerød school

Janni Jeppesen

CEO, Swedish EdTech Industry

Cliff Hansen

Managing Director, Alinea

Carl Morten Knudsen

CEO, Creaza

Geir Ottestad

Senior Adviser, The Norwegian Ministry of Education

Lena Lindgren

Journalist & author

Tina Stiegler

Media and digitization expert, former CEO of Umoe

Bente Franck-Sætervoll

CEO, Aschehoug Undervisning

Carl Andreas Myrland